ba&sh

The Essence of Effortless Parisian Chic

Founded in 2003 by childhood friends Barbara Boccara and Sharon Krief, ba&sh is the result of their shared passion for fashion and a vision to create their dream wardrobe. Their goal? To design pieces they love and share them with women everywhere.

Created by women, for women, ba&sh celebrates confidence, individuality, and connection through thoughtfully designed collections.

From casual days to elegant evenings, ba&sh designs empower women with the perfect balance of sophistication and laid-back luxury. Each piece blends timeless elegance with a modern, bohemian spirit, embodying effortless Parisian chic.

Committed to a more responsible future, ba&sh prioritizes sustainability by increasing garment circularity, reducing its environmental footprint, and choosing lower-impact materials. The brand also supports women through initiatives in entrepreneurship, education, and health. With a step-by-step approach, ba&sh is working towards B Corp™ certification, reinforcing its dedication to ethical fashion.