Founded in 2016 by the effortlessly stylish Jeanne Damas, Rouje is more than a brand—it’s a love letter to Parisian femininity. Rooted in timeless elegance and a touch of retro allure, Rouje captures the essence of the modern French woman: confident, natural, sensual and unapologetically chic.

With its signature flowing dresses, vintage-inspired prints, and flattering silhouettes, each piece is designed to make women feel beautiful and empowered. Rouje is where the charm of the 70s and 90s meets contemporary sophistication.

The brand’s beauty line, Les Filles en Rouje, completes the vision—offering soft, velvety lip colors and multitasking products for an effortless, radiant look.

Also in its commitment to celebrating and empowering women, Rouje has been supporting La Maison des Femmes de Saint-Denis, since 2020, a unique safe space dedicated to helping women in need. Jeanne Damas and the Rouje team have strengthened their commitment, with Jeanne becoming an ambassador in December 2021.

As part of this ongoing initiative, each collection launch since 2022 includes an upcycled piece crafted from past season fabrics, with 100% of proceeds donated to La Maison des Femmes.

Rouje is more than fashion—it’s an attitude, a way of life, and a celebration of women embracing their individuality with a “je ne sais quoi” that only Paris can inspire.